TrueBatch
A modern flour brand rooted in the tradition of freshly milled grains and built around trust.
For this project, we developed a complete brand identity including the logo suite, brand positioning, colour palette, typography, tone of voice, packaging design, and detailed brand guidelines to create a clear and consistent identity across every touchpoint.
Services
Brand Identity Design, Logo Design, Visual Identity, Brand Guide
Sector
Food & Nutrition, Flour & Grains, FMCG, Packaged Foods
Objective
Our objective was to create a brand identity for True Batch that brings together the authenticity of traditional milling with the trust and clarity of a modern food brand.
We wanted the identity to communicate quality, transparency, and a connection to traditional food practices, while making the brand feel relevant and approachable to today’s consumers.
Approach
Our approach was to build a flexible and expressive identity system
that adapts to different moods and moments.
We developed a logo suite to keep the brand dynamic across touchpoints, and created brand guidelines to ensure consistency while allowing room for expression.
The result is an identity that feels relatable, contemporary,
and emotionally engaging.
