Maa Tara Mistanna Bhandar
A Ranchi-based sweet shop rooted in tradition, bringing together authentic Indian sweets, festive flavours, and the warmth of Bengal’s heritage.
We developed the visual identity, packaging system, and brand applications to create a distinctive presence that feels both traditional and contemporary.
Services
Visual Identity and Package Design
Sector
Hospitality, Food and Beverage
Objective
Our objective was to create a packaging system for Maa Tara Mistanna Bhandar that reflects the richness of Indian sweets and snacks. We wanted the packaging to feel vibrant, festive, and culturally rooted, while creating a strong and recognizable identity across multiple product categories.
Approach
Our approach was to develop a cohesive packaging language that could adapt across sweet boxes and namkeen products. Through thoughtful illustrations, Indian-inspired elements, and strategic colour variations, we created a system that differentiates products while maintaining consistency across the entire range. The result is packaging that feels distinctive, memorable, and true to the brand’s heritage.
