Crafting Shadow

GLIMMER CAFE

A playful specialty coffee brand created to add a little spark to everyday life.

Glimmer brings together thoughtfully crafted coffee, healthy plates, and small bites in a fresh, welcoming setting.


For this project, we developed a playful logo identity and explored how it could come to life across different brand touchpoints through a series of custom mockups. The identity was designed to capture Glimmer’s energetic personality while reflecting its founders’ focus on healthier, more thoughtful food choices.

Services

Brand Identity Design, Logo Design, Visual Identity, Brand Mockup

Sector

Hospitality, Specialty Coffee, Food & Beverage, Health & Wellness

Objective

Our objective was to create a playful and distinctive identity for Glimmer that reflects the idea behind its name bringing a little spark to people’s lives through good coffee, thoughtful food, and an inviting experience.

We wanted the identity to feel fresh, energetic, and approachable, while also reflecting the founders’ focus on healthier food choices and mindful living.

Approach

Our approach was to build a playful yet versatile logo identity that could work naturally across the café’s different touchpoints.

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