Crafting Shadow

Bants & Brews

A feel-first café built around moods, moments, and emotional connection.

For this project, we developed a complete brand identity including the logo suite, colour palette, typography, tone of communication, and brand guidelines to help the brand stay consistent across all touchpoints.

Services
Brand Identity Design, Logo Design, Visual Identity, Brand Guide

Sector
Hospitality, Cloud Kitchen, Food and Beverage 

Brand identity and logo design for Bants & Brews, a mood-based café brand, including logo variations, typography, and visual identity system.

Objective

Our objective was to create a brand identity for Bants & Brews that goes beyond a typical café and reflects its core idea of being a feel-first,
mood-based experience
.
We wanted the identity to capture a sense of connection, self-expression, and relatability, making the brand feel less like a place people visit
and more like a space they resonate with.

Approach

Our approach was to build a flexible and expressive identity system
that adapts to different moods and moments.
We developed a logo suite to keep the brand dynamic across touchpoints, and created brand guidelines to ensure consistency while allowing room for expression.
The result is an identity that feels relatable, contemporary,
and emotionally engaging
.

Bants & Brews logo variations including primary, secondary and icon marks
Bants & Brews brand personality showcasing mood-based cafe identity and positioning
Bants & Brews logo variations including primary, secondary and icon marks for cafe branding
Bants & Brews logo correction showing alignment, spacing and construction details
Bants & Brews brand positioning and communication strategy for mood-based cafe
Bants & Brews brand positioning and communication strategy for mood-based cafe
Bants & Brews tone of voice guidelines for expressive and relatable cafe branding

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