Mai Matcha Haus
Services
Brand Identity Design, Logo Design, Visual Identity
Sector
Hospitality, Cafe, Food and Beverage
Objective
Our objective was to create a logo that reflects MAI MATCHA HAUS
as a calm, intentional space built around ritual and everyday pause.
We wanted the identity to feel minimal, refined, and rooted in culture,
while capturing the essence of slow living, personal moments, and the quiet experience of matcha.
Approach
Our approach was to build the identity through simple, meaningful elements.
The logo incorporates a door frame, matcha bowl, whisk,
and subtle leaf elements, collectively reflecting the idea
of “MAI MATCHA HAUS” — a house of matcha, centred around ritual,
calm, and everyday moments.
The goal was to create an identity that feels minimal, warm,
and understated, while capturing the brand’s calm and quaint charm.
